Journal of Mass Communication & Journalism

Knowledges Sharing Behaviours in Facebook among Malaysians

Abstract

Afrina Catursari Ady Santosa, Rozlaili Bin Ahmad* and Dzulkarnain Mazlan

Knowledge sharing behaviour is a collection of individual behaviours involving sharing any information and experience with others on social media and this action can be influenced by their characteristics or influences as it gives signal to make those decisions. In knowledge sharing behaviours there are several characteristics under it and one of them is knowledge creation and these behaviours would not happen by itself as there are other factors that give individuals the impulse to act upon it. This study aims to explore the factors that will affect knowledge creation and they are influences from others, motivation (extrinsic/intrinsic) and social media reputation. This study will be mainly focused on Facebook applications users to see the user’s knowledge sharing behaviours. The pilot test was conducted among Malaysian users from age 15 to 60-year-old who use Facebook or had any experience using it. The findings suggested that no matter the factors that may contribute towards these behaviours, the results show that it will not affect their behaviours entirely in terms of knowledge creation, however, it still has some significant effect on knowledge sharing behaviours.