Henry WL Ho
Global competition and rapid changes in industry structure are encouraging organizations to address needs for flexibility and real-time value creation and delivery. However, there is no standard means of identifying which strategy best meets the goals for an organization to create and deliver superior value in real-time. The purpose of this research is to investigate the generation of superior customer value within a business-to-business (B2B) virtual network organization (VNO) of Land and Property Information (LPI) division in the state of New South Wales (NSW) through the application of an Intelligent-Agent System (IAS) representing customer focus, customer orientation and market orientation. Implementation of intelligent-agents can facilitate workflows within the virtual network organization while consuming minimal resources. This conceptual model seeks to establish a superior customer-oriented network organization with the capability of designing and delivering superior customer value.
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