The commercial landscape for biosimilars: Planning in an uncertain environment

7^th European Biosimilars Congress

May 15-16, 2017 Munich, Germany

Arthur G Cook

ZS Associates, California, USA

Keynote: J Bioanal Biomed

Abstract :

Over the next 10 years $71 billion in worldwide biopharmaceutical revenue may be affected by the launch of biosimilar products. Several biosimilar launches already have taken place in multiple countries, and observations from uptake in these markets hold insight for strategic planners. In countries such as the US the commercial landscape is complicated by additional uncertainties in regulatory and legal policy. In this talk, we will examine the learnings from prior launches and apply these insights in a decision analysis framework to aid in planning for future biosimilar introductions.

Biography :

Arthur G Cook is a Principal at ZS Associates in San Francisco, CA. He is experienced in strategic planning, forecasting, market research, pricing, and decision analysis. He has worked with pharmaceutical companies across 25 countries in North America, Latin America, Asia, Europe and Australia, and has developed forecasts for products in over 150 different therapeutic areas. His experience prior to joining ZS Associates includes positions at two major pharmaceutical companies. He also has been a featured speaker at numerous pharmaceutical and health care industry conferences and is the author of the 2015 second edition book entitled “Forecasting for the Pharmaceutical Industry”. Currently, he heads the Biosimilars Center of Excellence at ZS Associates. He holds an MBA from the University of California at Berkeley, a PhD in Chemistry from Harvard University, and a BS in Chemistry from Stanford University.

Email: art.cook@zs.com