Department of Communication Studies
University of Rhode Island, USA
Yinjiao Ye joined the University of Rhode Island in 2006. She holds a Ph.D. in mass communication from The University of Alabama. Her teaching interests include advertising, health communication, and communication research methods. Her current research focuses on advertising, consumer behavior and health communication. Her academic work has appeared in journals like Journal of Promotion Management and China Media Research, and she has authored several book chapters about media entertainment and sex in advertising.
Health Communication, Advertising.