The University of Nebraska-Lincoln, Textiles, Merchandising and Fashion Design, USA
Dr. Shubha Bennur is currently Assistant Professor at University of Nebraska-Lincoln. Her research focuses on international perspectives of apparel retail merchandising. Specific research interest centers on cross cultural issues, global consumer behavior and international retail merchandising. One of her recent researches compared the US, Indian, Chinese and Korean consumers’ evaluation of apparel product attributes using Kano’s theory. Her current research compares and contrasts consumer behavior in two countries (India & U.S.) which are culturally diverse. The studyoffers novel insights into impact of fast fashion factors on consumer’s intentions to shop at fast fashion stores moderated by their impulse buying behavior.Her research offers retailers to understand both their domestic and international consumers better and cater to their needs.
Global consumer behavior, International retail merchandising, Cross cultural issues, RFID technologies in retailing, Fast fashion apparel trends.