Journal of Textile Science & Engineering

ISSN: 2165-8064

Open Access

Wanqing Zhu

Department of Textile Composite Materials, Institute of Composite Materials, Tianjin, China

  • Mini Review   
    Commercial Strategies that Work in the Brazilian Textile Industry
    Author(s): Wanqing Zhu*

    In Brazilian textiles companies, this study looks at how the interaction between strategy capabilities, strategy types, strategy formulation quality, and strategy implementation capability affects organizational performance. A set of 211 valid questionnaires about Brazilian textile companies is used to model and test a conceptual framework in this article. Both the focus strategy and marketing capabilities, as well as the cost leadership strategy and management capabilities, are supported by the findings. However, there was no statistically significant connection found between differentiation strategy and technological capabilities. The utilization of combined strategies is indicated by the existence of an interrelationship between generic strategies of focus, cost leadership, and differentiation. The findings demonstrate a statistically significant relationship be.. Read More»
    DOI: 10.37421/2165-8064.2022.12.514

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Citations: 906

Journal of Textile Science & Engineering received 906 citations as per Google Scholar report

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