Department of Communication Studies, Bahauddin Zakariya University, Multan 66000, Pakistan
 Short Communication   
								
																The Role of AI and Machine Learning in Digital Advertising 
																Author(s): Raza Arias*             
								
								
																DOI:
								10.37421/2165-7912.2024.14.564															  
Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report