Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

Mubarak Kaldeen

Department of Marketing Management, South Eastern University of Sri Lanka, Sri Lanka

  • Research Article   
    Influence of Media Advertisements on Purchase Intentio: Evidence from Sri Lankan Mobile Phone Market
    Author(s): Mubarak Kaldeen* and Mohamed Shareef Ishar Ali

    Marketers use a variety of information channels to sway consumer behavior. Every communications system's advertisement has a unique mix that engages consumers in a unique way. Consumer media habits have shifted as a result of digitalization. As a result, a better understanding of advertisements on various media platforms and their implications for CB is required. The goal of this study is to see how advertising affects consumer purchase intentions in the Sri Lankan smart phone market. It reflects how people react to different types of mobile phone advertisements. The study employed the survey method, with data collected from 150 participants. The data was analyzed using statistical tools such as Cronbach's alpha, correlation, and regression tests. The goal of the research was to see how advertising media affected the Sri Lankan smart phone industry. Advertising.. Read More»
    DOI: 10.37421/2223-5833.2022.12.447

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