Universiti Kuala Lumpur Business School, Malaysia
Research Article
The Influence of Demographic Factors on the Awareness Level of Microfinance Institutions Facilities in Zanzibar, Tanzania
Author(s): Hamad M. Shkeily* and Naziruddin Abdullah
The purpose of this study is to examine the influence of demographic factors on the awareness level of microfinance institutions’ facilities in Zanzibar, Tanzania. Random sampling technique was used and a total of 147 responses were collected electronically using Google form among different groups of peoples in Zanzibar. Using SPSS software, the descriptive analysis was conducted to examine general characteristics of the variables used and correlation analysis was used to test significant relationship between demographic factors and MFIs facilities. The results revealed that, there are significant negative relationships between demographics against MFIs mobile and general services with p ≤ 0.05 and p ≤ 0.01 respectively. Therefore, whenever more MFIs services are added in a given category, the influence of demographic factors on awareness level is decreasing. However, the .. Read More»
DOI:
10.37421/2223-5833.2020.10.393
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