Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

Arrey Mbayong Napoleon

Human Resource Management, University of Bamenda, (UBa), North West Region, Cameroon

  • Research   
    Challenges Faced by IT Companies in Attracting, Recruiting and Retaining None IT background Generation Y Graduates
    Author(s): Arrey Mbayong Napoleon*

    Purpose: This research is being carried out to examine some of the possible factors that can attract and retain non-IT backgroundG eneration Y graduates in an IT oriented company. The main difference between this studies with similar studies carried out in the same field is that this work encompassed two theories put forward by other scholars in to one model. Other studies treated employer brand awareness and employer association as separate models. But in this study, both models where summarized into one model and tested to see if the results will lead to a possible attraction and Retention of non-IT background Generation Y graduates in an IT oriented company. Methodology: This study mainly focus on Generation Y employees who have graduated or still to graduate as well as those already working. The sample size for this study was 300 who are students from randomly selected from Univer.. Read More»

    Abstract PDF


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