Journal of Biometrics & Biostatistics

Roger Marshall

Biography

Roger is an Associate Professor in Epidemiology and Biostatistics from School of Population Health, he teaches STATS 770. After a New Zealand business career of some twenty years, Roger read for a PhD in consumer psychology from the University of Western Australia in 1990. Since that time Dr Marshall has been actively engaged in research. Although he has published extensively - in areas such as advertising, family decision- making, personality in marketing, brand equity and retail pricing practice - his main research interests at this time are in marketing of high technology, relationship marketing and behavioural change.Roger has eclectic research interests. His Phd was in cognitive psychology (how people process information to form attitudes) and he publishes regularly in related areas in topics such such as brand equity and advertising research. Lately Professor Marshall has moved more strongly into business-to-business research, publishing research in sales and technology transfer, industrial buying centre dynamics and relationship and service research.He has developed a particular interest in behavioural change.

Research Interest

Inducing behavioural change, Business-to-business Marketing, Consumer behaviour, Research methods and relationship marketing