Michelle Lawrence Schmude

Michelle Lawrence Schmude Director College Marketing and Advertising Kings College USA

Biography

Michelle Schmude, Chair of the Mass Communications Department and Director of College Marketing and Advertising at King’s College, earned a doctorate of education from Wilkes University. Her dissertation was titled, “Test-Optional Admission Policies and Their Effect on the Composition of the Student Body at King’s College.” Dr. Schmude also heads the advertising track in the Mass Communication Department, teaching courses in copywriting and ad design, media planning and buying, media management, and research methods. In the Office of College Marketing and Advertising, she is responsible for producing publications for various offices on campus, and conceptualizing and designing promotional pieces for local media outlets. She has presented on marketing and advertising in higher education institutions and admission trends at numerous conferences, including the Congregation of Holy Cross 2011 Communications Summit at the University of Notre Dame. Dr. Schmude and colleagues Isabel Balsamo and Tish Last had their conference proposals accepted for the 2009 Governor’s Conference on Higher Education and the Global Landscapes Conference: Business, Ethics, and Sustainability.

She graduated with a bachelor’s degree in business and history from the University of Pittsburgh and an International Master of Business Administration degree from Point Park University in Pittsburgh. Prior to coming to King’s, Dr. Schmude served as a marketing associate at QED Communication and account executive for TCI Media Services. She also held numerous positions in the admission office at Point Park University, including Dean of Full-Time Admission. Michelle and her husband, Jeff, reside in Mountaintop. The couple’s son, Jeffrey, and daughter, Lauren, are students at Fairview Elementary.

Research Interest

Michelle Lawrence Schmude area of interest is in the field of communication vehicles utilized by applicants when choosing traditional or test-optional admission policies at higher educational institutions. This topic has evolved from my previous research on test-optional admission policies and their effects on the composition of a college’s student population.