Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

Hussain J

Johor Bahru, Johor

  • Research Article
    Market Orientation and Organizational Performance: Case of Pakistani SMEs
    Author(s): Hussain J, Ismail K and Akhtar CSHussain J, Ismail K and Akhtar CS

    The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 valid questionnaires were completed and returned representing 58 per cent response rate. The results indicate that market orientation as a construct has a significant relationship and influence on performance of SMEs. Multiple regression results indicate that all the three dimensions of market orientation have significant influence on performance. The .. Read More»

    Abstract PDF

Relevant Topics

arrow_upward arrow_upward