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Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

Volume 12, Issue 6 (2022)

Research Article Pages: 1 - 6

Influence of Media Advertisements on Purchase Intentio: Evidence from Sri Lankan Mobile Phone Market

Mubarak Kaldeen* and Mohamed Shareef Ishar Ali

DOI: 10.37421/2223-5833.2022.12.447

Marketers use a variety of information channels to sway consumer behavior. Every communications system's advertisement has a unique mix that engages consumers in a unique way. Consumer media habits have shifted as a result of digitalization. As a result, a better understanding of advertisements on various media platforms and their implications for CB is required. The goal of this study is to see how advertising affects consumer purchase intentions in the Sri Lankan smart phone market. It reflects how people react to different types of mobile phone advertisements. The study employed the survey method, with data collected from 150 participants. The data was analyzed using statistical tools such as Cronbach's alpha, correlation, and regression tests. The goal of the research was to see how advertising media affected the Sri Lankan smart phone industry. Advertising media accounts for 34% of purchase intention, according to the R Square value. Radio commercials, billboard advertisements, and newspaper advertisements, on the other hand, all have a negative impact. The purchase intention in the Smart phone industry is positively influenced when other factors (online advertisements, social media advertisements) are taken into account. Marketers must use social media advertising to promote their devices, according to the smart phone industry. Marketing managers can learn from this study and engage in suitable media to achieve the objectivity of their commercial advertisements.

Research Article Pages: 1 - 5

Effect of Employees Psychological Availability of an Employee at Work on Business Performance of Revenue Authorities in Tanzania: A Case of Zanzibar Revenue Board

Tresphory Othumary Mgeni*

DOI: 10.4172/:2223-5833.2022.12.446

This study attempted to examine the Effects of Psychological Availability of an employee at work on Business Performance of Zanzibar Revenue Board in Tanzania. The study is based on data collected from 100 respondents constituting the working staff of Zanzibar Revenue Board sampled by non-probability method by convenient sampling technique. The data was collected by personal interviews and analyzed by descriptive statistics tools by excel. The findings show that, Psychological Availability of an employee at work has high effects on business performance of Zanzibar Revenue Board. Based on the findings, the study recommends Zanzibar Revenue Board to employ various strategies to increase psychological availability of employees at work because it has a high effect on the business performance of the organization.

Commentary Pages: 1 - 3

The Interpretation of Directors Duties during Administration and Liquidation of Company by the English Courts

Farqaleet Khokhar*

DOI: 10.37421/2223-5833.2022.12.448

The company’s directors owe all the general duties when the company is in the phase of liquidation or administration is held in System Building Services Group Ltd. However, after the meticulous and critical analysis of English courts jurisprudence, it has been pinpointed that directors are obliged to perform very limited duties when a company is passing from liquidation or administration.

Research Pages: 1 - 5

Measuring Customers Awareness of Online Hotel Booking: A Study in Uttarakhand

Aadesh Kumar Chaudhary*, Ashok Kumar Pokhriyal, Swati Gairola and Priya Saini

DOI: 10.37421/2223-5833.2022.12.449

In the modern world, the hotel industry in India has grown the most. The broad availability of internet apps has significantly altered the hospitality and tourism industries. Being polite is an act or behavior related to the interaction between a guest and a host in the hospitality industry. The hospitality and tourism industries are closely related. Hospitality is the behavior of receiving, hosting or having fun with the guest. Technology is advancing rapidly, and people are becoming more net-savvy. The hospitality industry has been primarily affected by this development in technology. Bookings are being made more accessible by online tools that allow customers to book their stay and efficiently plan their travel; hence, saving time and energy Customers are becoming more comfortable with online booking sites. Therefore, measuring the awareness level of online hotel booking apps was necessary. This study aimed to examine the preference for online hotel booking. The descriptive research was based on primary data; a modified questionnaire was used to measure customer awareness regarding online hotel booking apps. The Data were collected from 300 respondents convenience sampling method was used, between 18 to 40 years. The result of the study showed that male customers are more aware than female customers who use apps more than two times a year.

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