Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

The Role of Mass Media in Bhutan: Accessibility, Influence and its Impacts


Lhamo T and Oyama T

The information and views communicated through the mass media have a great impact on our daily lives, and for Bhutan, this is a new experience. Television and the internet were launched only in 1999 and, thereafter, the Bhutanese public has become increasingly connected with various forms of mass communication. This paper studies how the mass media industry has developed and progressed in terms of the accessibility, influence, and impact on the society. Surveys and interviews were conducted to collect data. Access to information has greatly improved through the establishment of community centers and more newspaper companies, as well as increased mobile phone subscriptions, cable TV connections and internet subscriptions. However, we also found that consumers of the media often felt that their views are not represented in the media. Furthermore, we found that mass media content including advertising influences consumer`s opinion, but did not impact their behavior.


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