Journal of General Practice

ISSN: 2329-9126

Open Access

The potential of eHealth Apps to Support Targeted Complex Health Messages


Kayla J. Heffernan, Shanton Chang, Skye T. Maclean, Emma T. Callegari, Suzanne M. Garland, Nicola Reavley, George Varigos and John D. Wark

With the advent of ubiquitous smartphone devices, health apps have become common, allowing the delivery of services and health messages to target populations, right in their pockets. Therefore, the use of these devices has potential to move information dissemination beyond just face-to-face consultations. This research highlights the lessons learned from the Safe-D (Safe vitamin D) case study to develop an Apple and Android app to safely improve vitamin D status in young women. The Safe-D App aims to assist individuals in a more personal manner, through self-monitoring and personalized relevant health messages that are dependent on the individual’s monitored behavior. This paper will provide guidelines for message construction, along with recommendations to deliver targeted messages.


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