Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

The Influence of Social Media Platforms for Startups


Akula SC

The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world. Every year there are thousands of new startup companies emerges and hope to be the next great success; there are some who are experiencing a great success within limited time. A few that is blessed with a great idea which is even with a better leadership, while most of them will not make it a great success. One word which is true that holds incredible weight in the success of a product called as “Marketing”. The traditional marketing has been taken place by Social Media Marketing. Whereas the failed startups, some of them fail due to an improper vision strategies that they draw at the initial stage.


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