Tewodros Solomon Tesfaye and Mahlet Tsegay H/Michael
Women entrepreneurs, to succeed in their business they have to strive and survive difficulties they face in terms competition, finance, working premises, government regulation and others. Hence, it is obvious that they need to acquire and develop entrepreneurial skill, management skill as well as personal skill to bring their venture forward. To be successful, women entrepreneurs must look into the needs and wants of customers, profitability of the business, easy financing, government support and their personal behavior in particular. This study focused on assessing success determinant factors in women operated entrepreneurial ventures. The rationale behind undertaking this study was to identify women entrepreneur’s success determinant factors and their perception towards success. Therefore to achieve this objective both primary and secondary data were collected from women entrepreneurs who are members of Mekelle city women entrepreneurial association using simple random sampling. A structured questionnaire with 23 variables has been used to collect data and determine success factors. This study has used factor analysis to determine and identify success factors. The main finding showed that success of women operated entrepreneurial ventures determined by Eight major factors; Strong Social Connection, Business Characteristics, Entrepreneurial skill and innovativeness, Access to Market and Business Proximity, Family Support and Freedom, Availability of Training and Assistance, Customer Satisfaction and Quality Assurance and Risk Taking Behavior. The finding of the study is essential for women entrepreneurs and other stakeholders to study further those variables and identify how strong the variables are related in determining women’s success in business.
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