This research aims to examine the multifaceted effects of online social networking sites on the academic performance of university students. With the exponential growth of social media platforms and their pervasive influence on the lives of individuals, understanding how these platforms affect university students' academic achievements has become crucial. Objectives and Questions of the study are to address the relationship of Time Management, Attention Span and Predictors of behavior with Academic Performance. By analyzing existing literature, this study seeks to provide valuable insights into the relationship between online social networking and academic performance on grounds on “Social Learning Theory”. By applying Convenience sampling method on a sample of university students using SPSS 27.0, correlation analysis the findings from this research will contribute to a better understanding of the complex interplay between online social networking and student learning outcomes, ultimately enabling educational institutions and policymakers to make informed decisions regarding the integration of social media platforms into academic settings.
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Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
