Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Effects of Crime News on Emotional Response of Audience


Huma ZE

The aim of this research is to find out the effects of Pakistani television news coverage of crime on the emotional response of youth. This study is conducted to explore the negative effects of crime news coverage on the youth. It was hypothesizes that “Watching crime news makes young people feel that they live in uncertain conditions”. The study is quantitative in nature and a questionnaire with open ended questions is distributed amongst the drawn sample to assess the effect. Convenience method is used for collection of data from the target population of 150 males and females respectively, living in Rawalpindi and Islamabad. Cultivation theory is used for the current study. While carrying out the research it was observed that after watching crime news people have developed an insecure and perilous feeling about the society and people around them. They avoid interacting with strangers and are careful to move around and have developed concern about their families. It was concluded that females are much more affected by the impact of crime news than males.


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