Aamir Shahzad and Bokhari SA
The purpose of this paper is to provide an overview of the concept of Development Support Communication (DSC), its beginning, features and emerging trends. This paper focuses on the evaluation and emergence of concept DSC and related terms. This study also tries to highlight the problems in successful DSC programs in general and particularly in Pakistan. Concluding this paper, suggestions for successful DSC programs are given by focusing on community participation (social organizations, interpersonal, traditional modes) and media.
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Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
