The drivers, motivations, and performance effects of adopting quality management standards have generally been the focus of the literature on the subject. Decertification, on the other hand, has increased significantly over the past ten years as more and more businesses have chosen to voluntarily abandon quality-management standards without recertifying. While the drivers of the choice to at first take on quality-administration norms have been widely contemplated, the drivers of the choice to decertify stand out enough to be noticed. We argue that innovative businesses have a tendency to keep their quality-management certification and, as a result, do not abandon it however, radically innovative businesses are more likely than incrementally innovative businesses to abandon quality management standards and, as a result, quality certification.
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