Journal of Mass Communication & Journalism

Corporate Social Responsibility in India Introspection

Abstract

Sabharwal D and Narula S

India is a developing economy where industries agriculture, telecom sector, infrastructure are at a developing stage. But after globalization which took place in the year 1991, when the Indian economy was opened up to the world economy and the international companies were allowed to do business in the country and invest in various sectors, the scenario of industrial development has seen a sea-change. When Multinational Companies are allowed by the government, there is bound to be drastic increase in the competition in domestic market. Each company tries its level best to prove itself in the market. They work for profit maximization and profit maximization becomes the very basic for the organizations which are working in the country. But with the change in time and increase in the level of literacy rate, consumers become more and more aware and understand various things happening around them. With these changes another new concept emerges in the market which is called corporate social responsibility (CSR), and each company claims to follow this responsibility. In this paper we are going to analyze how this concept is working in India and to what extent companies are following it for social and economic growth of the country. It shall try to determine the significance of CSR; the activities corporate perform under CSR, its impacts and confluences.