Journal of Mass Communication & Journalism

Adopting Broadcast Media Sensitization Campaigns for Solid Waste Management

Abstract

Akpoghiran I Patrick and Okoro Ferdinard

Attitude can be associated as one of the fundamental problems with solid waste management. Poor public attitudes of improper waste disposal as well as lack of self-consciousness of a clean environment constitute one of the greatest problems of solid waste management in Nigeria. Broadcast media can help to influence people’s attitudes. Heavy dependency and exposure to the media tend to shape people’s beliefs, attitudes and perceptions about solid waste management. This study examines media sensitization campaigns for solid waste management in two cities and states in Nigeria. Using the instrument of questionnaire to elicit data from respondents, the study showed that the broadcast media have carried out sensitization campaigns on solid waste management, but the extent and inhabitants’ attitudes towards solid waste management were poor. It is recommendable to have regular but aggressive sensitization campaigns on solid waste management by the broadcast media, which as a matter of importance, should be concerned of all stakeholders in environmental management.