Marketing Management

Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within companies and Organizations, as well as the management of marketing resources and activities of a company. Marketing management uses economics and business planning methods to evaluate the nature of the market in which the company works. These include Porter's five strengths, analysis of strategic competitor groups, analysis of the value chain and others. In competitor analysis, marketers build detailed profiles of each competitor in the market, using SWOT analysis to focus on their relative competitive strengths and weaknesses. Marketing management often conduct market research and marketing research to perform marketing analysis. Marketers use a range of methods to perform market research.

High Impact List of Articles

Conference Proceedings

The changing face of advertising in India: Analysis in retrospect
Rakesh Varun R
Posters-Accepted Abstracts: Accounting & Marketing
The changing face of advertising in India: Analysis in retrospect
Rakesh Varun R
Posters-Accepted Abstracts: Accounting & Marketing

Relevant Topics in Business & Management

Google Scholar citation report

Citations: 5479

Arabian Journal of Business and Management Review received 5479 citations as per Google Scholar report

Arabian Journal of Business and Management Review