Hotel Management Innovations

The hotels can embrace the new segment of tourists with their expectations, needs and motives as a challenge for innovation. In tourism, the analysis of needs should be focused both on customers needs and also unmet environmental needs and social issues. Using knowledge about the customers needs, and these unmet needs hotels can explore this opportunity to change the competitive playing field, for example, by introducing entirely new customer offerings, developing new processes or creating new market segments directly aimed at fulfilling these needs or a social issue. The firms who will better understand and adequately respond to the needs of their customers as well as their social responsibilities will likely to reap rewards of improved competitive positions. Innovations are new idea, device or process.

High Impact List of Articles

Conference Proceedings

Impact of weeds like Orobanche (Orobanche spp.) and Phelipanche (Phelipanche spp.) on the yield, quality and marketing prices of Lentil (Lens culinaris medic)
Ozberk I1, Yucel A1, Mecca I2 and Altundal S2
Posters-Accepted Abstracts: Accounting & Marketing
Impact of weeds like Orobanche (Orobanche spp.) and Phelipanche (Phelipanche spp.) on the yield, quality and marketing prices of Lentil (Lens culinaris medic)
Ozberk I1, Yucel A1, Mecca I2 and Altundal S2
Posters-Accepted Abstracts: Accounting & Marketing
Does â�?�?cuteâ�?�? work? Consumer perception of neotenous (child-like) characters used in marketing communication
Vijayalakshmi S
Posters-Accepted Abstracts: Accounting & Marketing
Does â�?�?cuteâ�?�? work? Consumer perception of neotenous (child-like) characters used in marketing communication
Vijayalakshmi S
Posters-Accepted Abstracts: Accounting & Marketing

Relevant Topics in Business & Management

Google Scholar citation report

Citations: 5479

Arabian Journal of Business and Management Review received 5479 citations as per Google Scholar report

Arabian Journal of Business and Management Review