Purpose/Objective: The goal of this analysis is to investigate the position of GSCM activities in environmental and economic performance as
well as green innovation, while the effect of green innovation on these two outcomes.
Methodology: The study collected data from 142 respondents. The purposive sampling was adopted as the sampling technique. The target
population consisted of the professionals from the supply chain industry in Karachi, Pakistan.
Findings: Results revealed that the affiliation between GSCM and green innovation and environmental performance is substantial and
affirmative. However, green innovation has had a positive impact on environmental efficiency. Moreover, green innovation facilitated the
partnership between GSCM and environmental efficiency.
Implications: It is recommended to manufacturer that reused, recycled or reassembled before the product is manufactured for detection of
materials. It can help to minimize waste by organizing. Green procurement is a sustainable acquisition in which products are reduced, reused
and recycled in the purchasing process.