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Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

Jeanette Isabelle V. Loanzon

The Graduate School, University of Santo Tomas, Manila, Philippines

Publications
  • Research Article   
    Determinants of Halal Food Purchase Intention among Filipino Muslims in Metro Manila
    Author(s): Sheikha S. Acas* and Jeanette Isabelle V. Loanzon

    Philippines is a non-Muslim dominant country where Halal industry is still emerging. Considering such environment, Halal food consumption becomes one of the Muslim consumers’ vital concern and an interesting subject for behavior study. This research is to address the gap in the literature pertaining to Filipino Muslim minority’s purchase consumption. The Theory of Planned Behavior (TPB) is utilized to ascertain the influence of attitude, subjective norm, perceived behavioral control as well as Islamic religiosity among Muslim consumers of processed food products in the country’s largest urban area- Metro Manila. This work also attempted to identify the most influential among the four determinant factors. The study employed a quantitative survey and used responses obtained from 444 Muslims who are grocery buyers of their respective households in top three ci.. Read More»
    DOI: 10.37421/ajbmr.2020.10.392

    Abstract PDF

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