Department of Marketing, Limkokwing University of Creative Technology, Selangor, Malaysia
Research Article
Research on Google Search and Amazon Search Based on the Comparison of Algorithms
Author(s): Haowei Ti* and Ding Ma
Search engine optimization, which can optimize the search display position of content and expose the target content to readers faster, is a great
tool for marketing. For foreign trade practitioners, the traffic entrances of the two major search engines, Amazon and Google, determine the
exposure of products. Amazon drives consumers to click and search with shopping as the demand and has a clearer consumption intention, while
Google is a bigger information plaza than Amazon, leading people to various websites... Read More»
DOI:
10.37421/ 2162-6359.2022.11.626
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