Arabian Journal of Business and Management Review

Department of Marketing, Economics and Management, Wuhan University, Wuhan 430072, China

Publications

• Mini Review   
  Investigating the Moderating Role of Membership Level in the Non-Linear Relationship between Information Disclosure and Subsequent Purchases
  Author(s): Chuning Yungr*
  
  Information disclosure has become a crucial aspect of business strategies in the digital era. Companies are increasingly focusing on sharing relevant information with consumers to build trust and enhance their purchasing decisions. However, the relationship between information disclosure and subsequent purchases is not always straightforward, and it may vary depending on various factors. This article aims to explore the moderating role of membership level in the non-linear relationship between information disclosure and subsequent purchases. By understanding how membership status influences consumers' responses to information disclosure, businesses can tailor their marketing strategies and improve customer satisfaction... Read More»
  DOI: 10.37421/2223-5833.2023.13.503

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