Georgetown University, McDonough School of Business, Washington D.C., USA
 Short Communication   
								
																Should We Maximize Expected Profits or Maximize the Probability of Realizing Profit Targets? Summary of a Discussion on how to Reconcile these Objectives 
																Author(s): Bardia Kamrad, Keith Ord* and Glen M. Schmidt             
								
																
						 It is generally accepted in the operations literature that a firm should strive to maximize its expected profit. However, in practice it is not uncommon 
  for a firm to offer a bonus to managers for achieving some pre-established target profit, possibly yielding managerial actions that differ from 
  the profit-maximizing approach (given a profit target, we assume managers will maximize the probability of reaching that target). We use the 
  Newsvendor framework to illustrate how the firm’s shareholders (e.g., through its board of directors) can align these two seemingly different 
  decision approaches: maximizing expected profit vs. maximizing the probability of reaching a target profit. Alignment is achieved by setting what we 
  call an “Aligned Profit Target” (APT) – a target profit that yields the same managerial action namely: contextually, the sam.. Read More»
						  
																DOI:
								10.37421/2162-6359.2022.11.634