Prestige Institute of Management and Research, Indore, Madhya Pradesh, India.
Biography
Dr.Sharda Haryani is an Associate professor in the department of Prestige Institute of Management and Research, Indore, Madhya Pradesh, India. Her study interests major on Viral marketing. In recent years, She has studied about Internet has extraordinarily changed the marketing concepts. Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth publicity i.e. Viral marketing communication. Currently, Dr.Sharda Haryani is the author in several international journals. She published articles in many journals and the articles are informative and got good citations.
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