Journal of Business & Financial Affairs

ISSN: 2167-0234

Open Access

Shafeeq Ahmad

Institute of Management Sciences Peshawar,

  • Research Article
    Factors Influencing Individual Investors’ Behavior: An Empirical Study of Pakistan Financial Markets
    Author(s): Shafeeq AhmadShafeeq Ahmad

    Purpose: The purpose of this study is to determine the factors that influence individual investor behavior in the Pakistani financial markets.Design/methodology/approach: Cronbach's Alpha, Chi square test, Descriptive statistic and Frequency distribution have been used to find the extent of influence of these 30 variables on the investor's behavior of Pakistan financial market.Findings: The most influencing factors in terms of order are expected corporate earnings, dividends paid, stock marketability, condition of financial statements, expected dividends, current economic indicators, past performance of the firm stock, broker recommendations, firm status in industry and get rich quick. The least influencing factors by order are religious reasons, political party affiliation, environmental record, perceived ethics of the fi.. Read More»
    DOI: 10.4172/2167-0234.1000297

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