Bjorn P

Department of the behavior paper aims to give the reader an overview of the latest available metrics to track customer behavior

Biography

Bjorn P, Department of the behavior paper aims to give the reader an overview of the latest available metrics to track customer behavior in physical retail stores. This presentation is mainly based on a literature review and leads in the next step to the question about how useful are such metrics and how can they used. Therefore, a representative study in Sweden was conducted to measure which factors have an impact on customer performance and which do not.

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Citations: 1726

Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report

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Journal of Business & Financial Affairs