Journal of Business & Financial Affairs

Use of Social Networking Websites as an Emerging Marcom Tool

Abstract

Bharti C

It is no embellishment to say that that promoting is experiencing a standard transformation, in extensive part, to the internet and online networking and informal organizations. The proof is all around, for instance, numerous customers no more gaze upward things in the Yellow pages; they hunt down them on the Internet. Utilizing Social Networking Websites, as showcasing instrument, is more than simply advertising in light of the fact that it incorporates requires the improvement of connections in view of shared hobbies. We are still in ahead of schedule phases of the change online networking and long range interpersonal communication is having on advertising. Customary advertising is experiencing a change due, in substantial part, to the Internet and informal organizations and online networking. While interpersonal interaction has gone on the length of social orders themselves have existed, the unparalleled capability of the Internet to advance such associations is just now being completely perceived and abused, through Web-based gatherings built up for that reason. With two thirds of the world’s internet population visiting a social network or blogging website, and the sector now accounting for over 10% of all internet time, websites such as Facebook, LinkedIn and Twitter are channels that marketers can really tap into. Social networking can be an excellent way to acquire new customers and retain existing ones. The real value is the way marketers can engage with their audience on a personal level. Instead of simply ‘sell sell sell’, social networking is about the kind of two-way communication which helps to build a long term relationship. Of course, this form of interaction may not be suitable for all brands, but many organizations are benefiting from making their brand more personable. This Paper analyses the opinion of potential consumer that is the internet users, on their attitude towards Social Networking Websites (SNWs) to be used as a Marcom tool (Marketing Communication tool). As the SNWs are the upcoming platforms that people have started using, to build networks. How can the marketers take the use of these Internet based platforms, as the tool for ‘Customer engagement, viral marketing, Word of the mouth promotion, etc’. The study is based on survey conducted where the opinions of the “Internet users” have been collected, with a sample size of approx 300, using ‘Questionnaire’ as a research tool. The findings are expected to give the conclusion for the marketers, to look the SNWs as an emerging marcom platform. The recommendations have been given on the basis of Findings.