Rahul Kushwaha
This study surveyed the utility of cell phone among female students of Amity University (AU) studying in Amity School of Communications. The study applying both quantitative and qualitative methodology was done on 33 participants. Findings indicate that Amity University female students use their cell phones for receiving calls, chatting, visits to social media, watch video, contacting new and old friends and sending message to gratify their specific needs. They contacted parents, relatives, friend and others, too. Findings show female students use their cell phone maximally for direct call, chatting or texting, information searching on internet, internet calling, for capturing events, receiving incoming video calls, for editing home photos, sending message with pictures, and browsing internet. The researcher also found some negative fall outs while using cell phones like Internet poor connectivity and Wi-Fi problem, time consumption, addiction to cell phone, false or fabricated information postings and unknown sources tagging unwanted material like pornography.
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Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
