The rapid ascent of e-commerce giants has reshaped the retail landscape, ushering in an era of disruption and innovation. This article explores the transformative impact of e-commerce on traditional retail models, delving into the strategies that have propelled e-commerce giants to the forefront. Through a comprehensive analysis of the evolving consumer behaviors, technological advancements, and business strategies, this article sheds light on the challenges and opportunities presented by the rise of e-commerce giants in the retail sector.
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Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report
