Journal of Mass Communication & Journalism

The Influence of Social Media on Youth Leisure in Rongo University

Abstract

Charles Nyambuga and Josphat Ogweno

The past has witnessed a growing interest among researchers in exploring the linkages between the media attitudes and behaviours of youth in Kenya. In the context of increasing use of social media, research on the influence of social media on youth leisure is significantly low. Very few studies have explored media use patterns among youth in terms of their media preferences and active leisure participation. A recent review of youth use of social media recommends the need for research aimed at understanding how the social media influences youth and how youth allocate time in active leisure as they use social media. Therefore this research seeks to find out the influence of social media on youth leisure in Rongo University College Town Campus.