Strategies for Facing the Invisible Hand Culture of in the Mangaraja Purehet Traditional Territory “Sutan Humula Sontang Monument" to land and waters and their contents in the territory in the form of the authority to use and regulate everything related to land, forests, resources natural, waters and environmental, in Local Wisdom in the Mangaraja Purehet Traditional Territory “Sutan Humula Sontang Monument” under the leadership of the King. Business is a human activity to improve the standard of living in which there is a calculation of profit and loss, The invisible hand is an economic concept that describes the unintended greater social benefits and public good brought about by individuals acting in their own selfinterests Must with the King's permission because only the fellowship in the sense that all its citizens can reap the results of the land all plants and animals that live in the territory the distribution of the results that has been determined by the king is seventy-five percent for the king and his descendants and twenty-five percent for workers. SWOT analysis identifies internal and external factors that are prioritized by experts. In the domain UU no. 5 of 1960 concerning Basic Agrarian Regulations (UUPA) through an Analytical hierarchy process. The prioritized SWOT factors are used in the formulation of strategies using the TOWS matrix. The results of the study indicate those who do not fulfill the obligation will receive the death penalty or leave the customary land sincerely all kinds of situations and circumstances without any an coercion that has been ordered by the King is the best strategy.
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