Natural Product-based drug discovery and development represent a complex, composite and innovative endeavour. It demands a highly integrated interdisciplinary approach and combined proactive participation with all. Several locking and unlocking phases are involved in natural product-based research with a significant number of approaches, explanations, and interpretations. But, the major area of concern needs to be improved. The only way to eliminate all these difficulties by meaningful investigation and rational approaches. The true ambience and encouragement of the natural product-based research still lacking here. It can be possible to overcome with these efforts like positive vision (Focus), innovative culture adaptation (Technology), reducing the knowledge gap (Wisdom) and indeed to change our old mindset and ethos. A few points are highlighting here.
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Journal of Pharmacognosy & Natural Products received 606 citations as per Google Scholar report
