Fareeha Rana*
Reshamgar, founded in 2004, designed and digitally printed clothing in Faisalabad, Pakistan. The textile industry of Pakistan is the largest manufacturer and exporter of textile goods. The textile industry became more competitive and products became homogenous. The total export of textile goods in the United States and European markets and exports are around 63 percent and the paramount contribution to gross domestic products is 6.1 percent. The company wanted to focus on service excellence and make well-built relations with distributors to maintain printing Prices per Yard (PY). This study divulges that the textile industry is the backbone of the economy of Pakistan. This sector has been facing great challenges for the last five years and has created a major gap in the economy of Pakistan. The main challenges are high inflation, high-interest competitiveness in the market, and printing ink for printing machine import from China and research has shown the company's performance with competition despite the sales and low cost per yard. It is recommended that textile industries play a requisite role in the development of challenges and barriers that are resolved on time by adopting inventive strategies. Although several challenges are uncontrolled they can be determined by well-defined policies and procedures by government institutions and textile association bodies in Pakistan.
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Journal of Textile Science & Engineering received 1008 citations as per Google Scholar report
