Roshan Bashir*, Muhammad Ramzan Sheikh and Tabassum Arshad
Nowadays e-banking via different platforms of bank is very common in European countries. In Pakistan, the intention of digital payment services is very useful and common nowadays. However, some people’s intention is that the payment through mobile services is not trusted for that reason the adoption of digital payment services is still in the initial stage. This study is based on the diffusion of the invention theory and inculcates the experiences of intention to use digital payment services by a trust-facilitating role. The survey method is used to collect data from ordinary consumers who are using the digital payment services of Easy paisa and Jazz cash within a Pakistan and the current study’s aim is to give guild lines to administrators of digital payment services to strengthen the customization, security features, flexibility, and which wins the trust of customers.
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