Beauty After Breast Cancer, USA
Posters & Accepted Abstracts: J Cancer Sci Ther
As providers we believe we are effectively educating breast cancer patients. Many patients do not agree. The Beauty After Breast Cancer (BABC) project examines and addresses two major problems: we need to present what both patients and practitioners consider to be essential information in a way that patients can process, we also need to provide hope as a partner to information so as not to overwhelm patients who are already in crisis. Addressing these two problems creates improved comprehension, higher patient engagement, better overall health, and more family/support involvement. In BABC, we interviewed oncologists, nurses, and surgeons then paired their information with the tips and information patients identified as most important. We also completely revised the standard photos used for education. Clinical photos can accidentally intimidate, and create confusion and unrealistic expectations of perfect outcomes every time. This results in decreased patient satisfaction with providers and with personal outcomes. BABC photos show varying results of all the most common breast cancer surgeries on a wide range of body types and ages. Most importantly we show people who are visibly present in ├ó┬?┬?life beyond cancer├ó┬?┬Ł. These photos create a sense of hope for new patients that they too can reach a place where life becomes joyful again. The stories, portraits and words of these patients are worth sharing. They offer insight into how we are failing to meet the needs of these patients, and how we can fix that.
Cancer Science & Therapy received 3644 citations as per Google Scholar report