Joffrey Mabuma
TEAMWILLE GmbH, Germany
Industries, originally dominated by traditional key players providing products or services based on pipeline businesses, have been disrupted over the last decade by platform businesses. Could also a new platform disrupter such as Airbnb or Alibaba win over the data-based aftersales automotive business in the same fashion? Platform building in automotive aftersales and in particular in telematics has to be framed by adapted platform-thinking strategies to become successful. One goal of this workshop is to adapt existing platform-thinking strategies to the special case of aftersales in automotive industry as follows: evaluate the competitors and the market potential for platform building; identify possible stakeholder groups to further interaction among them; define your core interaction; solve the â??chicken-eggâ? problem; create network effects between users and; benchmark the value of the network effects with respect to the competitors and fix the price. The other goal of this workshop is to apply this adapted platform-thinking strategy to the specific case of telematics in automotive aftersales while comparing vehicle-data: transferred in automotive electronics based on original equipment manufactureâ??s products and services; extracted from on-board-diagnostic systems aggregated by a platform disrupter. There are two key messages that the audience will learn from the workshop: inform the audience about the global disruptive context in industry and how successful platforms work and; give food for thought to the audience related to a switch in thinking about automotive business (product is out, platform is in) based on an actual use-case.
Joffrey Mabuma completed his double-degree study of Structural Engineering with a scholarship from Ecole Centrale de Paris. He has been working on a fundamental research with University of Stuttgart, RWTH Aachen University and Leibniz Hannover University as well as with Robert Bosch and German Aerospace Center in the field of Computational Engineering. After his Doctoral study, he has been working as Consultant in German automotive aftersales. He has been invited as Speaker to conferences in academia and industry in Seoul, Beijing, Rom and Las Vegas amongst others to share his views and ideas about the future of automotive aftersales.
E-mail: joffrey.mabuma@teamwille.com
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