Basic Principles of Marketing Management

International Journal of Economics & Management Sciences

ISSN: 2162-6359

Open Access

Editorial - (2021) Volume 10, Issue 7

Basic Principles of Marketing Management

Abbie Jenkins*
*Correspondence: Dr. Abbie Jenkins, Department of Business Management, University of Denver, Colorado, USA, Email:
Department of Business Management, University of Denver, Colorado, USA

Received: 09-Jul-2021 Published: 29-Jul-2021 , DOI: 10.37421/2162-6359.2021.10.e108
Citation: Jenkins, Abbie."Basic Principles of Marketing Management ." Int J Econ Manag 10 (2021) : e108.
Copyright: © 2021 Jenkins A. This is an open-access article distributed under the terms of the creative commons attribution license which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.


Marketing begins off evolved with the human desires. People want meals, air, water, garb and safe haven to survive. They even have a sturdy preference for recreation, health, education, and different services. They have sturdy performances for unique variations and types of fundamental items and services. A human want is a kingdom of felt deprivation of a few fundamental satisfactions.

Demands in Business

Demands are desires for unique merchandise which can be subsided up with the aid of using an ability and willingness to shop for them. For example, many human beings need to shop for a luxurious vehicle however they lack in buying power. Companies should therefore no longer what number of human beings need their merchandise, however, what number of could in reality be inclined to shop for and eventually capin a position to shop for it. Marketers do now no longer to create; they genuinely have an impact on desires. They suggest to clients that a selected product or logo could fulfill a person’s need for social fame. They do now no longer create for social fame however attempt to factor out that a selected product could fulfill that marketing strategies. They strive to persuade with the aim of using to make the product attractive, affordable, and without problems available.`

Transaction advertising and marketing is part of longer idea, that of dating advertising and marketing. Smart entrepreneurs attempt to accumulate lengthy term, trusting, ‘win-win’ relationships with customers, distributors, sellers and suppliers. This is completed through promising and handing over excessive quality, right carrier and honest charges to the opposite celebration over time. It is completed through strengthening the economic, technical, and social among members of the two organizations. The events develop extra trusting, extra knowledgeable, and extra interested by supporting each other. Relationship advertising and marketing shortly down on transaction expenses and time. The ultimate final results of advertising and marketing is constructing of a completely unique business enterprise asset known as an advertising and marketing community. An advertising and marketing community includes the business enterprise and the companies with which it has constructed solid, dependable commercial enterprise relationships.

The idea of alternate results in the idea of marketplace. A market place includes all of the ability clients sharing a selected product that is probably inclined and capable of having interaction in alternate to meet those products. The length of marketplace relies upon the range of people who show off the products, have assets that personal of, and are inclined to provide those assets in alternate for variety of products. Originally the time period market place stood for the location wherein consumers and dealers collected to alternate their goods, inclusive of a village square. Economists use the time period marketplace to consult a set of consumers and dealers who transact over a selected product or product class; i.e., the housing marketplace, the grain marketplace, and so on. Marketers, however, see the dealers as constituting the enterprise and the consumers as constituting the marketplace. Business humans use the time period markets idiomatic to follow the various groupings of clients. They communicate want markets (inclusive of diet-seeking marketplace); product markets (inclusive of the shoe marketplace); demographic markets (inclusive of the teenagers marketplace); and geographic markets. The idea is prolonged to cowl non-customer groupings as well as inclusive of voter markets, labour markets and donor markets.

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