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Journal of Health & Medical Informatics

Journal of Health & Medical Informatics

ISSN: 2157-7420

Open Access
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Health Care Videos

Healthcare brands are finally hitting their progress with digital video. Organizations of all sizes are now consistently producing high-quality, compelling pieces across the full spectrum of formats, from quick clips to long-form features. Moreover, healthcare marketers are starting to use emerging tools and technologies which includes live-streaming and immersive storytelling, in all sorts of creative ways. Videos can humanize organizations, health care is the only industry that benefits from this kind of personal interaction. Doctors, offices and hospitals have a movement to feel cold and disconnected. Using video marketing plays a major role to help patients feel important and connected. The organization’s Minute series is exactly what it sounds like. In a short video, actually right around a minute in length, the creators tackle a health-related issue.

 

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Citations: 2700

Journal of Health & Medical Informatics received 2700 citations as per Google Scholar report

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