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Advances in Recycling & Waste Management

Advances in Recycling & Waste Management

ISSN: 2475-7675

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Advertising- Scientific- Journals

Advertising is differentiated from public connections in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.[1]:661,672 Advertising is communicated through various mass media,[2] including traditional media such as newspapers, magazines, television, radio, outdoor advertising or manage mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an announcement, or "ad" or advert for short.Commercial ads often look for to produce increased consumption of their products through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an instant sale are known as direct-response advertising

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Citations: 438

Advances in Recycling & Waste Management received 438 citations as per Google Scholar report

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