Department of Economics, NEOMA Business School, 59, Rue Pierre Taittinger, 51100 Reims, France
 Brief Report   
								
																Avatar Marketing: Bridging Fragmentation to Forge Consumer Enchantment and Loyalty 
																Author(s): Philip Gendall*             
								
								
																DOI:
								10.37421/2162-6359.2024.13.711