Department of Economics, NEOMA Business School, 59, Rue Pierre Taittinger, 51100 Reims, France
Mini Review
Unveiling Tourism Marketing Complexity: Insights from Macro-regions and Spatial Patterns
Author(s): Oihab Allal*
Tourism marketing is a dynamic field influenced by technological advancements, changing consumer behaviors andglobal trends. This minireview
explores the importance of macro-regions and spatial aggregations in understanding the complexities of tourism marketing. Macro-regions,
spanning vast geographical areas with diverse cultural landscapes, significantly impact marketing strategies. Within these regions, variations in
demographics, consumer preferences andeconomic conditions present distinct marketing challenges and opportunities. This review emphasizes
the role of macro-regions in online tourism marketing, where customization and targeting are essential for success. Understanding macro-regional
dynamics is crucial for devising effective tourism marketing strategies in an ever-evolving digital landscape... Read More»
DOI:
10.37421/2162-6359.2024.13.710
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