Department of Marketing, University of Western Australia, Perth, Australia
Review
Customer View on E-Commerce Opportunities and Challenges
Author(s): Arnold Japutra*
The use of the internet for commercial and/or marketing transactions is known as e-commerce. Digitally enabled marketable and/or business deals
are the focus of these papers. In India, e-commerce has revolutionized business practices. By 2026, the Indian e-commerce market is expected to
reach $200 billion, up from $38.5 billion in 2017. An increase in smartphone and internet usage in recent years has sparked the anticipated growth
of the assiduity... Read More»
DOI:
10.37421/2162-6359.2023.12.674
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